Posted on November 27, 2019

What Impact Removing Instagram Following Activity Will Have On Music Marketing

By Barbara Drews
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Instagram did what all stalkers all around the world feared — the feature of looking at what others like, comment, and follow, does not exist anymore. MusicPromoToday took a closer look at how the decision on ditching this feature can influence digital marketing and music promotion.

In the official announcement, the spokesperson of Instagram admits that the number of people who used Following Activity was low:

“We are removing it because only a small number of people use the Following tab regularly. Additionally, we’ve heard from people that they think the Following tab is a very hidden feature that they don’t find to be very useful, especially when compared to a similar feature like Explore.”

How does removing Following Activity influence marketing

Although liking forbidden photos and following ‘guilty-pleasure’ profiles will stay private, social media and digital marketing teams all around the world lost a free promotional tool.

Almost all beginning musicians, influencers, and artists loved Following Activity for an easy way to expose their feed and profiles.

If someone noticed that a friend liked eye-catching photos from a concert, followed a mysteriously looking band’s profile, or commented on a post that announced a new single or album, it was very likely that this person will visit or even follow the just-discovered musician. Then it’s a short way to click on the link in bio, open Spotify or YouTube, and become a fan.

How to get more exposure on Instagram without the Following Activity tab?

The following tab was a great way to reach a new audience and increase engagement, but fortunately, it wasn’t the only one.

Reaching fresh viewers and listeners may be more difficult, however, with unique and valuable content alongside a growth strategy, it’s possible and achievable.

If you need extra help on how to boost the number of your Instagram followers and increase your reach, check out the MusicPromoToday website, or follow us on Instagram, and connect with us — we’ll guide you through!



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