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Posted on November 21, 2019

Snapchat & Spotify Integration — Music Marketing Opportunities For Artists

By Shawn Spence
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MusicPromoToday’s team is constantly on the look for new + unique ways to promote artists + music — to help YOU make more buzz with your MUSIC!

Spotify and Snapchat recently launched a feature that can boost one’s career and step musicians reach all around the world.

Spotify, with 217 million monthly active users worldwide, and Snapchat with 190 million daily (!) active users are undoubtedly the most popular apps in the Apple Store. After Instagram launched a Spotify share for stories in 2018, Snapchat’s integration to Spotify was the next logical move.

Spotify And Snapchat Feature

The new Snapchat and Spotify integration allows you to easily share what you are listening to a particular song, full albums, and playlists. Once you share them in Snapchat Stories, you can still spice it up with stickers and a text.

When your Story is live, your audience can simply swipe up from the bottom of the screen, and start playing the tracks on Spotify! Of course, as long as the app is installed on their phones.

Our team at MusicPromoToday believes that this feature is another great opportunity for music digital marketing. Musicians gained another simple (and free) way to promote their music and reach a new audience, and as an outcome, boost the Spotify streams.

How artists can use Spotify and Snapchat’s new feature to promote their music?

The MusicPromoToday team has a few ideas on how the new feature can be used in music marketing and in promoting new releases.

Firstly, share your music in Snapchat Stories.

As simple as it sounds, as effective it is. To reach a bigger audience, promote your Snapchat profile on other social media platforms, eg. ask your Instagram and Facebook followers to add you on Snapchat.

Secondly, create a Snapchat group for your fans, and share your music or podcasts with them.

Spice your stories up with lyrics explanations, or by describing what inspires you. Name the group in a funny and catchy way, and mention your fans in your stories as much as possible. It’s essential to create an intimate and personal connection.

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    Thirdly, create playlists on Spotify, and snap them!

    Reach out to other artists from your niche, let them know they are featured of your playlist and ask them to post it in their stories.

    Last but not least, reach out to Snapchat influencers and ask them to share your single or album on their stories.

    Influencers marketing is a huge opportunity to gain new listeners and make more buzz around your music! Create a list of effective and impactful influencers, and contact them with your inquiry.

    If you are looking for more tips on how to boost your Spotify streams, make sure to download the ebook we are releasing this November!

    We recently published a press released on how to use TikTok, read more on TikTok Music Marketing here.

    Our founders, Anthony Katz and Raffi Keuhnelian recently spoke to Digital Music News about viral music marketing and recent music marketing trends.



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