Overview: 

Ruhmoan’s single “PAYDAY” featuring Roc Nation artist Casanova was announcing his upcoming EP Different Animal. MusicPromoToday provided the client with highly targeted and customized PR and digital campaigns.

Outcome: 

The song premiered on The Hype Magazine and was covered by over 50 rap and hip-hop blogs.

The client received a personalized digital press kit, branding consultation, and artworks for the album and singles that were designed according to the latest trends. 

An effective PR campaign led to booking opportunities that resulted in having the client performing with Keyshia Cole in Jamaica and recording session opportunity with Chris Brown. 

MusicPromoToday’s efforts led the single to be streamed over 100k times in a month and allowed the client to build a core fanbase from scratch. 

The campaign was supported by marketing influencers that generated thousands of impressions and resulted in featuring the client on major Spotify & Apple Music playlists.

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