Introduction:In Fall 2010, Swizz Beatz began the release of over 20 new tracks as part of his Monster Mondays campaign. MusicPromoToday led the creative campaign and announced its release through a key industry influencer, Kanye West. The campaign featured explosive tracks with Pharrell, Busta Rhymes, Rick Ross, Snoop Dogg, Lil Wayne, and more.
Thanks to MPT, the campaign was an instant success, with monstermondays.com receiving over 5,000,000 global hits in a month and #MonsterMonday being retweeted more than 3,000,000 times.
If that wasn’t enough, more than 50,000 viewers participated in a poll, which required them to vote for the best Monster Mondays remix.In total, over 5,000 bloggers got involved with this campaign after 9 Fela Kuli inspired remixes appeared on Monster Mondays. Some of the Monster Monday releases became major hits, including: Diddy-Dirty Money’s “Ass on the Floor” and DMX’s “The Dog is Back” and “Time to get Paid”.
To top it off, Monster Mondays helped Swizz Beatz acquire a partnership with Reebok and receive recognition from the top brands in the music industry such as Pitchfork, XXL, Pigeons & Planes, MTV, GlobalGrind, and AllHipHop.