Introduction: Nicki Minaj’s “Lookin’ Ass” is a track featured on the collaborative album “Young Money: Rise of an Empire”. This trend-setting track was released on February 14th, 2014 and includes lyrics that criticize stereotypical behaviours commonly associated with men.To promote Minaj’s avant-garde anthem, MPT created a leading public relations campaign on March 11th, 2014, which led to:
  • More than 30,000,000 digital music video streams
  • More than 250,000 social media shares across Facebook, Twitter, and Instagram
  • More than 10,000 features on unique blogs, spanning across 5 continents
  • The song ranked #4 on the US Billboard “Hot 100 Singles”
  • The track reaching #28 on the US Billboard “Hot R&B/Hip Hop Songs”
  • Top-tier press recognition from renown music brands, such as: XXL, Complex, Pitchfork, Billboard, and MTV



MPT Agency was founded in 2010 and has since established itself as a global leader in digital music marketing and music PR.

Our agency serves artists, labels, and brands.
We have an established track record working with various genres of artists and music.
Contact us if you are looking for a professional music campaign.



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