official record label partnership was with Universal Music Group in 2017
Our story at MusicPromoToday began when two serial entrepreneurs, Anto Dotcom and Raffi Keuhnelian, decided to combine their passion for music with their expertise in business and marketing. [maybe photo of raffi anto]
Anto and Raffi had both been involved in the music industry since 2012 working with Cash Money Records, Swizz Beatz, Young Money Entertainment and many more. They had both seen first-hand the challenges that artists and labels face when trying to share their music with the world. They also saw the potential for music to connect people and inspire change, and they wanted to help artists tap into that potential. MusicPromoToday’s first official record label partnership was with Universal Music Group in 2017.
With this vision in mind, Anto and Raffi founded MusicPromoToday and assembled a team of experienced and knowledgeable industry professionals to offer artists the services they needed most. MusicPromoToday was eventually also referred to as ‘MPT Agency’, ‘MPT’ short for MusicPromoToday.
In the years since our founding, our music marketing agency has helped countless artists share their music, their craft with the world. We have worked with both emerging artists, record labels and established acts alike as we felt that music has no limitations in its ability to empower.
We are proud of the work we have done. MusicPromoToday works with artists in more than 20 different categories: urban, country, hip hop, electronic, pop, jazz, indie, classical, singer-songwriter, r&B, latin, to name a few. We are excited about the future of music and the role that we can play in supporting artists and fostering a vibrant and inclusive music scene.
Today, we are the world’s leading and most trusted music marketing firm, and we continue to work tirelessly to help artists make that transition to a wider more engaged audience. With numerous awards and nominations under our belt, our team is music AND technology savvy, which allows us to be ahead of the curve at all times. We are grateful for the support of our clients and the music community and look forward to continuing to build a more powerful music scene.
Experienced and knowledgeable team of music industry professionals
Range of services to help artists succeed
Commitment to excellence
Proven track record of delivering exceptional results
Collaborative and transparent approach
Passion for supporting emerging artists, promoting diversity and inclusion in the music industry
The global network of media, partnerships & connections
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