Posted on April 15, 2022 | By Barbara Drews

How To Brand Your Music On Instagram

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When wondering how to acquire a following on social media, having high-quality material on your profile is beneficial. Once people first visit your page, they should understand who you are and why they should follow you. What do they stand to gain by following your page? What can they hope to get in return? How will you provide value to their lives? That said, social media for artists can be tricky.

First impressions matter. Thus said…

#1 Your Username

Choose a catchy, clean and creative username. Consider just using your own name if you're trying to get famous as an artist. Decide on a simple and straightforward username. And definitely avoid using symbols and underscores. There’s also your name, which is distinct from your username. Here’s JLo’s example: 

#2 Your Profile Pic

If you’re an artist, you’ll want to ensure that everyone who lands on your Instagram page is quickly introduced to who you are. Why? Because "you" are the most essential element of your identity, you should introduce yourself to your potential followers right away. Choose a headshot that is perfectly cropped and that incorporates an eye-catching pop of color. 

#3 Your Bio

A brief but meaningful biography on your profile will assist people to grasp what you stand for. Give a quick overview of who you are, what you do, and what you have to offer. Even if you don't have any released songs, show folks who you are and what they can anticipate from you. Make sure to have a link to a website as well. Whether it's a blog, your Spotify profile, or your YouTube channel. If you want your future followers to learn more about you, make it simple for them to do so.

#4 Your Posts

Show up and post constantly. When it comes to growing your brand, you need to know your art and be excellent at what you do, but it won't help you if you don't come online and communicate with people on a daily basis. Increase your brand's visibility by posting stories, Reels, photos, and feed videos. So don't neglect your feed! When you're aiming to attract the curiosity of your followers all across the world, your posts must stand out. Leave them in awe of your artistic ability. Here are some possibilities, before and after shots, behind the scenes, a typical day of your life, exciting news, etc. 

#5 Your Captions

A hook is the opening line of your Instagram caption that allures users and invites them to read further. Start with a quote, write a joke, or surprise with a controversial statement. Captions are an excellent method to convey a story about yourself and your art. Emojis in captions can increase Instagram interaction. They are simple to keep users' interest while leading them to your call to action. When you add a similar emoji to the end of your description, it urges readers to leave comments, check your link in your bio, visit your website, and so on. Ensure that your captions are not long though, they need to be simple and catchy. 

Putting It All Together

That about sums up the key concepts you'll need to know as you assess your Instagram performance and strategy, but there's still plenty more fun to come! Keep in mind that the creation and sharing of art connect you to a large number of people. Being polite and respectful to the community can help you create a good reputation and be recognized.
Make sure you check our blog regularly and follow us on Instagram for more music marketing-related updates.


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