Posted on December 19, 2020
MusicPromoToday Praising Spotify: Why Did Megan Thee Stallion Launch Good News On Spotify?
Spotify’s primary mission is to help artists connect with their fans. To accomplish this major task, the company focused on building tools and developing features to facilitate the link between Spotify and social media, as the latter has a massive role in creating these connections. Spotify now integrates Instagram, Facebook, and Snapchat to build a broader community for its artists.
Users can always share their music on platforms like Messenger, Twitter, WhatsApp, or email via a link by going to their profile, tracking, playlist, or album and just copying it. But Spotify went a little further and expanded their sharing options to a whole new level by offering a visually engaging experience through Instagram Stories, Facebook Stories, Snapchat, and more.
You can learn the basics of using Spotify in MusicPromoToday’s 10 Tips To Properly Run a Spotify Account before diving deep into more advanced music marketing strategies.
In this article, MusicPromoToday introduces the most effective ways of sharing music through Spotify.
Instagram Stories + Spotify
Before diving deep into the details of connecting Instagram and Spotify, check-out our Top 6 Instagram Hacks For Musicians For RAPID Followers Growth In 2020 (That ACTUALLY Work). You will get a clearer idea of building and broadening your fanbase through Instagram.
Previously, the only way for Instagram users to share Spotify content was through screenshots.
Sharing music is one of the easiest ways to express a mood or tell a story. Luckily for artists and fans, Spotify’s integration with Instagram allows sharing content with IG Stories through a clickable link that directs followers to Spotify. As a result, a new story will be created in the form of a sticker featuring your content’s artwork. The feature allows adding doodles, captions, or any other attention-grabbing add-ons to Instagram Stories.
Canvas & Instagram Stories
With the Canvas tool, artists are now allowed to add a three-to eight-second visual loop to any track, giving a whole new angle to their music. Musicians who use Canvas have seen a 200% boost in track shares and increased engagement on their Spotify streaming and views.
Facebook Stories + Spotify
Spotify integration with Facebook Stories has an advantage – playing audio when sharing a track. Just go to the song you want to share on Spotify, tap Share, select Facebook Stories, customize your Story, and publish it on your newsfeed. Users viewing your Story will be able to hear a 15-second preview of the song you’ve just shared.
When you share other content like albums, playlists, or your profile, viewers will be able to click directly into that content on Spotify, but they won’t be able to hear a preview. This still helps get your tunes to a wider audience. Your fanbase will be proud and feel more enthusiastic about you, thanks to the attention and coverage you get. Their naturally born desire to show interest with you and your art will increase the number of social media posts with your name tagged.
5 Powerful Facebook Tips to Boost Your Music Marketing will guide you to get more engagement once you’ve connected Facebook with Spotify.
Snapchat + Spotify
The Snapchat integration allows artists and listeners to select a song, album, podcast or playlist, and Snapchat then will create a new Snap with the full album art displayed. You can edit it and send out your Snap to either a few people or all of your friends and fans via your Snapchat story. They can then swipe up when viewing your Snap to open up Spotify and start playing your music.
Scannable Spotify Codes
Spotify Codes offer a new and exciting way for users to share and discover the app’s content. Similar to QR codes, Spotify Codes are also scannable, both digitally and in real life.To boost the interest and get measurable profit from Spotify Codes, consider printing out flyers, posters, stickers, maybe even T-shirts featuring your new album’s code. Getting Spotify Codes is not as hard as it may seem. You can learn how to get one here.
New Music Friday
Since Spotify’s New Music Friday playlist has more than 3.5 million followers, getting on that playlist is a great reason to celebrate with your fans. Suppose you are lucky enough and appear to be on the NMF playlist. In that case, you’ll get a notification from Spotify, with a link to a personalized social-sharing card that you can post on your Instagram, Facebook, Twitter, or wherever you want to share the wonderful moment. If you haven’t heard of Megan Thee Stallion taking over Spotify’s “Feelin’ Myself” playlist with her new album launch, definitely check the Story to understand how the trend functions.
Megan also took that opportunity, and within the framework of the ‘stories’ format, she presented her brand new album Good News in Spotify’s mobile app.
The official playlist for Megan’s new album features exclusive videos of the artist telling her fans about the songs from the album and her sharing details of the recording process.
The brand new album Good News was released on November 20, 2020. Before its release, Megan had intended to release the project Suga (2020) as an album, but due to several record label complications, she eventually released it as an EP. Good News features guest appearances from artists such as SZA, City Girls, Lil Durk, and DaBaby.
Previously, the playlists on Spotify would embed the video. However, you can now use the ‘tap to see the story’ icon and browse the video just like you do with multi-part stories on other social apps. Spotify did an excellent job for artists by integrating the story format with other social apps to help develop the needed fanbase.
Now go ahead and try out all these fascinating features and see which one works out the best for you!
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