In 2018, Instagram had reached one billion monthly active users, and the numbers are constantly growing. The Instagram app is the most engaged social media network after Facebook, and 71% of the billion monthly active users are under the age of 35 which gives a huge amount of potential millennial fan growth opportunity to artists and bands.
The competition out there is rough tho! Undoubtedly, Instagram makes has a big impact on the music industry and influences one’s career. Artists use Instagram in many ways, some as their little diary, others – as a platform to communicate with fans, or as a marketing tool to go viral.
“For artists, this is a real creative space where they can reach a community super effectively by expressing their visual voice in the rawest possible way,” says Lauren Wirtzer-Seawood, Instagram’s head of music partnerships. “They don’t need to rely on all the old-school forms of communication like radio advertisements. When they want to announce that they’re going on a world tour and tickets are available, a lot of them announce it first on Instagram.”
The truth is that Instagram’s users are more music-oriented than the general population. According to Nielsen study, they spend 30% more time listening to music each week and are twice as likely to pay for a streaming service.
Moreover, FastCompany.com claims that about 350 million Instagram users worldwide, follow 10 or more verified musicians! It gives a huge potential for each artist and band to find their niche and promote their music.
Based on music marketing experiences, MusicPromoToday’s team listed 5 easy ways to make your music video go viral on Instagram.
When you are about to drop new visuals, it’s necessary to hype your fans about it. So consider making your audience excited about it! Prepare catchy mock-ups both for feed and story and start promoting your music video at least ~ 10 days before dropping it.
Taylor Swift was teasing her fans for 2 weeks before she dropped her “You Need to Calm Down” music video. She was sharing close-up shots, with a mysterious description. Be like Taylor, and play with your fans. Don’t forget to set up in your Instagram Story a Countdown feature!
Instagram Live enables users to stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with fans, sharing news, and making a buzz about new releases.
According to New York Magazine and Livestream.com research, 80% of audiences would rather watch a live stream than read a blog post, moreover, 82% of audiences would rather watch a live stream than see a social media post. These stats are a large hint that you must implement Instagram Live to create hype around your new release!
Instead of waiting for your fans to discover them, reach out to them through sponsored ads. Use a Facebook Business Manager account and promote your music video with highly targeted ads. Plan your audience, and specify who to target while creating the ad. Prepare two separate for pieces of content: one for an Instagram Story and one for the actual feed post. Finally – add a call to action URL forwarding followers to the YouTube link. As simple as it sounds, as efficient it is!
Have you ever used any Instagram Story Filter? Of course, you have! There are thousands of awesome filters — created to have fun, increase awareness on important topics, and… promote musicians. Not many know, but you can actually upload your own filter that can be used by millions of users worldwide. Get a bit creative and design a filter that is connected to your music video, and can make a buzz around it.
In 2019, influencer marketing grew from an ancillary marketing tactic to a 5–10 billion dollar industry! According to BigCommerce.com, it’s predicted that nearly two-thirds of marketers will increase their spending on influencer marketing this year. If you want to promote something Instagram, influencers are one of the best solutions.
Talk to influencers who relate to your music, and who are followed by your targeted audience. Ask them to share your music video in their feed or stories, or use your filter or use Music Feature to add your music as a background of their story.
Instagram is an excellent tool to promote your music video! Making your videos go viral can be tough but is possible with a well-planned and detailed strategy.
If you could use some extra help in deciding how to promote your new release across all social media platforms, or simply don’t know where to start with marketing your music — let us talk to the thousands of Instagram influencers we deal with on a day to day basis.
MusicPromoToday is a leading music and PR agency headquartered in North America, and we are obsessed with breaking talent. Check out our newly changed website, and schedule a call with one of our team members to discuss more about YouTube, music videos and getting featured.
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