Overview:

Stini, Danish model and singer/ song writer known for her being Iggy’s artist and her guest appearance on Iggy Azalea’s single “Big Bag,” released her debut single and music video “Proud”. 

Outcome:

The music video for “Proud” officially premiered on Respect Mag and The Source, and was covered on The Hype Magazine, AllHipHop, and featured on over 30 music blogs. 

In only a week, the single gained international recognition, counting over 1 million plays on SoundCloud, and more than 100k views on YouTube.

The campaign was backed by celebrities and influencers, including Playboy Carti who directed the video, Iggy Azalea and official profiles of Bad Dreams Records and Empire, shouting out for Stini and reposting her debut on social media. 

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