Overview:

Anarbor, an Arizona-based rock band was represented by MusicPromoToday in order to increase their visibility in social media and bring more press exposure.

Outcome: 

Throughout the campaign, Anarbor received branding support including artworks design for a new EP, 3 singles, tour flyers ads, and offline billboard designs. 

MusicPromoToday implemented a customized social media strategy including organized content, social media optimization, community management, and advertising. As an outcome of an effective digital campaign, a USA tour including 20 shows were sold out months before launching. 

The social media strategy covered building a fanbase that, within only a month, overcome 7k followers on YouTube, 50k on Facebook, 10k on Instagram, 25k on Twitter, and 100k on Spotify. 

MusicPromoToday’s efforts to further push the client's exposure resulted in premiering the  "MIA" music video on POP Dust, and in only a week to reach 25k YouTube views, and 100k Spotify streams. 

The PR campaign successfully brought more than 5 million Spotify streams to previous releases. For the latest drop, the EP entitled “THE EP,” MusicPromoToday launched a dynamic digital campaign that engaged fans in sharing the EP, and ensure featuring on major playlist accumulating 1.5 million streams a week after the premiere took place.

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MPT Agency was founded in 2010 and has since established itself as a global leader in digital music marketing and music PR.

Our agency serves artists, labels and brands.
Contact us if you are looking for a professional music campaign.

info@musicpromotoday.com

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