Introduction:In Fall 2010, Swizz Beatz began the release of over 20 new tracks as part of his Monster Mondays campaign. MusicPromoToday led the creative campaign and announced its release through a key industry influencer, Kanye West. The campaign featured explosive tracks with Pharrell, Busta Rhymes, Rick Ross, Snoop Dogg, Lil Wayne, and more. Outcome: Thanks to MPT, the campaign was an instant success, with monstermondays.com receiving over 5,000,000 global hits in a month and #MonsterMonday being retweeted more than 3,000,000 times.
If that wasn’t enough, more than 50,000 viewers participated in a poll, which required them to vote for the best Monster Mondays remix.In total, over 5,000 bloggers got involved with this campaign after 9 Fela Kuli inspired remixes appeared on Monster Mondays. Some of the Monster Monday releases became major hits, including: Diddy-Dirty Money’s “Ass on the Floor” and DMX’s “The Dog is Back” and “Time to get Paid”. To top it off, Monster Mondays helped Swizz Beatz acquire a partnership with Reebok and receive recognition from the top brands in the music industry such as Pitchfork, XXL, Pigeons & Planes, MTV, GlobalGrind, and AllHipHop.