Introduction:The 7/11 Christmas Edition Remix by Beyonce and French Montana was released as a Christmas gift to their fans in 2014. This edition features a more low-key, clapping beat and a voice over of Montana on lyrics such as “fresher than youuuu”. Outcome: Thanks to MPT’s collaboration with SoundCloud, Spotify, and other social media platforms, the 7/11 Christmas Edition Remix by Beyonce and French Montana was successful in a variety of domains:
  • It received over 323,000 digital streams
  • It was mentioned in over 5000 conversations on social media
  • It received media coverage more than 200 times with recognition from top tier brands such as:
    • MTV
    • Cosmopolitan
    • Fader
    • Billboard
    • AllHipHop
    • Noisey

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