Publicity isn’t just about creating buzz, it’s about separating yourself from the crowd. To do this, you at least need a strong signature story, a solid social media presence and a defined plan to keep your message (or music) relevant. Of course, there’s your press kit too. And even with all these items in place, one element is most critical of all … Relationships.
You see, music writers and editors get flooded with pitches every day. Giving each one equal attention just isn’t realistic. So they give priority to publicists they know and have worked with in the past. We’ve been in the digital publicity business for more than a decade. During this time, we’ve built an international media network with 500,000+ contacts, ranging from editors, journalists and radio hosts to bloggers and influencers.
From the biggest outlets to niche publications, we have relationships with the people who matter most in music. Combine these connections with our ability to harness music marketing data and industry trends, and you’re getting an incredible advantage that few musicians can match.