How do you best take advantage the opportunities that social media, streaming services and all the other forms of digital marketing offer? It’s a question most musicians leave to chance, relying on random activities in hopes of something catching on. Some even try to shortcut the process by buying Facebook fans or YouTube views. This is not only worthless, it makes getting your music in front of real fans more difficult.
The reality is, there isn’t a single approach that works for everyone. Coming up with a strategy depends on what you want to accomplish — and where the music data shows opportunities. For some labels that focus on singles, more streams might be the goal. Others may want to create a viral hit. Still others might want to reach a specific audience on a larger scale and have a budget for cohesive ad buy and media plan.
Whatever your objectives, we have the resources to launch multi-faceted campaigns that deliver measurable results. Furthermore, our international network extend to editors, bloggers and influencers at every level and outlet — giving you access to any market. Yet what truly sets us apart is music promo data. While music may be art, we see the promotion side of it as a science. Music promo data informs our digital marketing decisions and ensures you’re not just connected to your target audience, you’re seen and heard above all other options.