The music industry is constantly evolving. With the introduction of emerging trends in technology, creative intelligence, and audience tastes, the industry proves one of the most interesting. In order to understand the music industry, you must live the music industry, and music promo today both understands and lives the music industry.

What to know music promo today’s professional opinion on the current state and trends in the music industry?
Read below!


17 April 2015

Kendrick Lamar’s “To Pimp A Butterfly” Goes Gold

Kendrick Lamar’s “To Pimp A Butterfly” surpasses 500,000 copies sold.


2015’s looking better for big sellers in the record industry than its predecessor. At this point last year, only three albums had gone gold (one of them being Beyoncé), but with Kendrick Lamar’s To Pimp A Butterfly just now surpassing the 500,000-copies-sold benchmark, we’ve already got seven this year.Moving 513,000 units, Lamar joins Drake, Sam Smith, Ed Sheeran, Taylor Swift, Meghan Trainor and “Fifty Shades Of Grey” in the 2015 500,000 club, making this year the fastest we’ve gotten to seven gold-sellers since 2010 (which had eight as of April 11th).


Things are, if ever so slightly, looking up for the record industry this year.