Blog

The music industry is constantly evolving. With the introduction of emerging trends in technology, creative intelligence, and audience tastes, the industry proves one of the most interesting. In order to understand the music industry, you must live the music industry, and music promo today both understands and lives the music industry.

What to know music promo today’s professional opinion on the current state and trends in the music industry?
Read below!

1430929242_f6b75aafd3cc0e4b435384ad199c900e

06 May 2015

Cher Says Kanye West Personally Thanked Her For Auto-Tune

Kanye West’s “808s & Heartbreak” probably wouldn’t exist without Cher’s “Believe”.

 

When looking at auto-tune’s invasion of rap, we usually talk about T-Pain, but the use of pitch-correction software to produce a robotic vocal effect actually goes a little deeper than that. Cher’s 1998 comeback single, “Believe,” is generally agreed upon as the first time we heard auto-tune used in this way, and Kanye West is well aware of the record’s impact.If you haven’t been creeping Cher’s mentions over the last couple of days, you may have missed an amazing reveal in an exchange with a fan. When asked about her recent run-in with with Kim Kardashian at the Met Gala, the iconic singer shared that Kanye had personally thanked her for popularizing auto-tune.
 

While we wish we had the direct quote, imagining this interaction is good enough for us. Take a listen to the influential Cher track below, and remember that you wouldn’t have T-Pain, Future, or 808s & Heartbreak without it.
 

 
Source:HotNewHipHop.com

Back